Privacy Policy

Privacy Policy

This Privacy Policy describes how heroineinyou.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from the Site.

Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “Personal Information” refers to any information that can be used to identify an individual.

1. Device Information

· Examples of Personal Information collected: Browser type and version, IP address, time zone, cookie information, pages or products viewed, search terms and how you interact with the Site.

· Purpose of collection: To load the Site accurately, improve performance, and analyse usage patterns to optimise user experience.

· Source of Collection: Automatically collected through cookies, log files, web beacons, tags, or pixels when you access the Site.

· Disclosure for Business Purposes: Shared with our website platform provider, Shopify.

2. Order Information

· Examples of Personal Information collected: Name, billing address, shipping address, email address, phone number, and payment details (processed securely by authorised payment gateways).

· Purpose of collection: To process orders, collect payment, arrange shipping, provide invoices and order confirmations, communicate with you, screen transactions for fraud or risk, and share product updates where you have consented.

· Source of collection: Collected directly from you.

· Disclosure for business purposes: Shared with Shopify, payment gateway providers, and shipping/logistics partners.

3. Customer Support Information

· Examples of Personal Information collected: Name, contact details, order information, and payment-related details where required.

· Purpose of collection: To respond to customer queries and provide support.

· Source of collection: Collected directly from you.

 

Sharing Personal Information

We share your Personal Information with trusted third parties only to the extent necessary to operate our business and fulfil your orders. This includes sharing information with:

· Shopify, which powers our online store
(Privacy policy: https://www.shopify.com/legal/privacy)

· Payment gateways and courier partners

We may also disclose your Personal Information to comply with legal obligations, respond to lawful requests or to protect our rights.

 

Behavioural Advertising

We may use your Personal Information to provide you with advertisements or communications that may be relevant to you.

For example:

· We use Google Analytics to understand how visitors use the Site.
Google’s privacy policy: https://policies.google.com/privacy
Opt-out: https://tools.google.com/dlpage/gaoptout

Advertising partners may collect information through cookies or similar technologies, subject to your consent where required by law.

 

Use of Personal Information

We use your Personal Information to:

· Offer and sell products

· Process payments

· Ship and fulfil orders

· Communicate order updates

· Provide customer support

· Share information about new collections, launches, and offers (where permitted)

 

Cookies

Cookies are small data files stored on your device when you visit our Site. We use cookies to enhance your browsing experience, remember preferences, and understand how visitors interact with the Site.

We use:

· Functional cookies

· Performance cookies

· Advertising cookies

· Social media or content cookies

You can control or disable cookies through your browser settings. Please note that restricting cookies may impact certain Site features.

 

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on this page.